Brian Luben
Vice President of Health Distribution at AmeriLife.
Brian is the Vice President of Health Distribution at AmeriLife, where he focuses on creating and scaling strategic partnerships that expand market reach and strengthen distribution networks. Before joining AmeriLife in 2025, Brian founded Senior Health Insurance Direct, a national, independent broker offering a wide range of Medicare Advantage and supplemental plans. With over a decade of experience in insurance distribution, sales, and agency development, Brian leverages my expertise in leadership and process improvement to build organizations that thrive in an evolving marketplace.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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