Insights

By Justin Brock Before I built anything at BROCK, I spent five years at kitchen tables and personally enrolled more than 2,500 beneficiaries. I didn’t keep those clients because I had the best pitch. I kept them because they knew I’d pick up the phone in July too. Today we train more than 20,000 licensed …

By Matthew Graham AEP receives most of the attention each year from licensed insurance agents, and understandably so. October 15 marks the beginning of Medicare’s Annual Enrollment Period, when beneficiaries can begin making coverage decisions for the coming year. Agencies build calendars around it, licensed insurance agents prepare for it, and marketing teams spend months …

By AmeriLife Editorial Team Technical knowledge can help someone understand a problem, and experience may help them recognize what needs to happen next. But neither one guarantees that a difficult conversation will go well. Pressure can alter how people communicate, turning a frustrating email into a rushed reply or unexpected feedback into a defensive response. …

By JoAnna Barker Artificial intelligence is changing the insurance industry, but many organizations are still trying to solve operational problems by adding more technology. Lasting improvements often begin with connected systems that simplify work, improve decision-making and help licensed insurance agents spend more time serving consumers. Many organizations keep adding new software to existing workflows, …

By AmeriLife Editorial Team Licensed insurance agents pay attention to the promises their organization makes. Their decision to stay, grow, and bring others along usually depends on whether the day-to-day reality delivers on those promises. For Elite Insurance Group, investing in that relationship contributed to a 181% year-over-year increase in Medicare Advantage Unique Agent Counts. …

By William DeCourcy Marketers have never been able to produce more content, more quickly. The tools are here, and they’re only getting more powerful and accessible. But now that everyone has AI, access alone isn’t an advantage. The real challenge in today’s environment is differentiation rather than production. When every marketer in the industry can …