Beyond the Headwinds: The Medicare Advantage Market Outlook for AEP 2026
By William DeCourcy Key takeaways Here’s a number worth pinning above your desk this AEP: 93 million Americans are projected to rely on Medicare by 2060. It’s true the industry has real challenges ahead. Carriers are tightening margins, and quality is under the microscope. But if all you hear is the word “headwinds,” you’re missing …