Chase Urich
President and CEO at The Equita Group, an AmeriLife company.
Chase is the President and CEO at The Equita Group, a position he has held since 2021. Since he began his career in 2007, he has dedicated himself to mastering the intricacies of the insurance industry with a laser focus on final expense, Medicare, and annuities. He has been instrumental in developing and refining The Equita Group’s sales system, a comprehensive suite that encompasses elite training programs, innovative lead generation strategies, and an unmatched level of service and support.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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