
Jason Mack
Vice President of Applied AI, Enterprise Data and Analytics at AmeriLife.
Jason is the Vice President of Applied AI, Enterprise Data and Analytics at AmeriLife, where he heads AI strategy and drives enterprise adoption across Health & Wealth verticals, and for corporate functions from building intelligent applications to defining and operating AI governance frameworks that keep innovation moving responsibly. He is a seasoned AI and data leader with over 20 years of experience spanning insurance, financial services, and education industries.
Recent Articles

The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …

The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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