Jay Thudium
Director of Annuity Product & Advanced Strategies at AmeriLife.
Jay is the Director of Annuity Product & Advanced Strategies at AmeriLife, having previously served as Annuity Product and Distribution Consultant at Capstone Capital Research & Consulting. With over 15 years of experience spanning product development, go-to-market strategy, sales, and marketing across intermediary channels, Jay has been recognized in the industry for his ability to align internal stakeholders and external partners to drive growth, enhance competitive positioning, and optimize distribution outcomes.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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