JoAnna Barker
Senior VP of Digital and Growth Marketing at AmeriLife.
JoAnna Barker (Jo) is the Senior VP of Digital and Growth Marketing for AgentandAdvisor.com In addition to this role, she is the Digital Marketing Leader for the YourMedicare brand.
She has years of experience in marketing, specializing in the insurance industry, having experience in the P&C, Health/Life, Annuity, and financial industries. She began her digital marketing career in 2008 selling Yahoo Advertising and has since earned advanced certifications across multiple digital marketing channels.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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