Julian Movsesian
President and CEO at Succession Capital Alliance, an AmeriLife company.
Julian is the President and CEO at Succession Capital Alliance (SCA), which was formed in 2004 to address a void in the understanding and communication of life insurance within the insurance industry. Previously, he introduced the financed insurance concept, the Capital Maximization Strategy (CMS) in 1996, which has since been endorsed by ten major insurance carriers. He was recently honored by Childhelp with their Philanthropic Award and by Big Brothers Big Sisters with their Man of the Year award.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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